To deal with Adblockers, resistance is organized (french)

Advertising blocking software continues to progress in France, to the sadness of digital advertising players who see disappearing part of the public they are supposed to touch. “We talk too less about blockers in relation to their impact” believes AFP Emmanuel Brunet, the boss of the startup Eulerian Technologies whose job is precisely to verify the impact of digital advertising campaigns. According to him, certain categories of the public become particularly difficult to reach by the advertising on the web, as the young men, active and urban, big users of blockers of pub.

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