Google is the internet’s largest ad company. So why is it building an ad blocker?

 

“The new Chrome feature, slated to be rolled out next year, won’t block all ads. Rather, it will block ads that Google considers particularly intrusive. Google is publishing guidelines to help site owners understand which ads are likely to be blocked. The company hopes that most publishers will drop the most annoying ad formats from their sites, improving the browsing experience for everyone without many ads actually being blocked.”

Read the article on vox.com

 

 

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