Google confirms ad blocking in Chrome will start February 15

Chrome will cease showing ads on websites that display non-compliant ad experiences, beginning February 15th. The initial warning was issued in June, but did not specify a time frame aside from “early 2018.” With over half the market share in the browser market, this has a potentially sizable impact for non-compliant websites whose ads do not meet the standards of the Coalition for Better Ads. Experiences such as full-page interstitials, automatic sound, and flashing ads are all on the list of banned ad types.

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