Black Friday or the zero level of advertising (french)

“The “blackfriday”, this tradition of in-store sales that takes place the day after Thanksgiving in the United States and Canada, was imported to France. Friday, November 24 – and the following days – were an opportunity for brands to communicate around the event. But with an extremely low quality, without strategy, without originality and without creativity. All that we must not do has been done, says Christophe Dané, founder of Digitall Makers.”

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